Matthew FounderMatthew Get started
For ecommerce brands already doing email

You're already running email. I make it your biggest sales channel.

You've probably got a few flows on and you send campaigns most weeks. But the open rates are sliding, the list isn't really segmented, and you couldn't say how much of your revenue email is actually bringing in. I take what you've already built and make it work properly. The right message, to the right people, measured against the numbers that count.

Founding offer. The first five brands who start this month lock in $1,500 a month, instead of my standard $2,000. Five foundation spots, then standard pricing after.

Most email agencies get paid whether your revenue moves or not. With no lock-in, I only keep your business by earning it.

See if your list is a fit → Text Matthew
★★★★★ 5.0 · Google reviews
Matthew, Founder of VP Marketing
MatthewFounder, VP Marketing
Platforms I work with

Some brands I've worked with

Across VP Marketing and previous agency roles.

How it works

I take what you've got and make it perform

No long onboarding, no committee. I find where your email is underperforming, fix it, and run it for you.

STEP 01

I audit what you've got

I go through your flows, your campaigns, your segments and your numbers, and find where email is underperforming and what it's costing you each month.

STEP 02

I fix it and run it

I rebuild the flows that are weak, tighten your segmentation, sort out deliverability, and take the campaign calendar off your hands. You don't touch a thing.

STEP 03

I keep you posted

A short monthly update on the numbers that matter. Revenue from email, how your flows are performing, and the health of your list.

The flows that should be carrying your revenue

You've probably got some of these switched on already. The real question is whether they're segmented, tested and actually converting, or just sitting there on the default settings.

Flow 01
WelcomeFirst impression, first sale from a new subscriber.
→
Flow 02
Abandoned cartCatches the buyers who almost checked out.
→
Flow 03
Browse abandonNudges the ones who looked but didn't add.
→
Flow 04
Post-purchaseTurns a first order into a second.
→
Flow 05
Win-backBrings lapsed customers back before they're gone.
What it looks like in practice

When Linen Connections came to me, the email wasn't generating anywhere near what it could. There was a real list and real customers behind it, but it wasn't segmented, the flows were either missing or left on default, and there was no clear view of what email was actually earning. A lot of potential, mostly untapped.

So I rebuilt it. Proper welcome, abandoned cart, browse abandonment, post-purchase and win-back flows, segmented so the right people got the right message, with a campaign calendar on top. Then I measured everything, so every decision ran on real numbers instead of guesswork.

"Email went from an afterthought to one of his most reliable sources of revenue."

Email now drives [X%] of the store's revenue, up from [Y%] when we started.

What I run each month

Everything your email needs, run properly

Standard rate is $2,000 a month. Foundation clients lock in $1,500. Here's exactly what I run, no mystery, no padding.

⚡

Flows that convert, not just exist

Welcome, abandoned cart, browse abandonment, post-purchase and win-back. Rebuilt around your customers and split-tested, not left on the default template.

🎯

Segmentation done properly

Engaged buyers, lapsed customers and first-timers all get treated differently. The right message to the right people, so you stop blasting the whole list and wearing it out.

📅

Your campaign calendar

Regular sends planned, written and scheduled for you. Launches, promotions, restocks and content, every week, without you lifting a finger.

💬

SMS where it earns its place

The moments worth a text. Abandoned checkouts, launches and back in stock, used sparingly so it stays welcome instead of annoying.

📨

Deliverability and list health

Sunset flows, re-engagement and the unglamorous work that keeps you out of spam and landing in the inbox where people actually see you.

📈

The numbers that matter

Revenue from email, revenue per send, flow performance and list growth. Reported every month in plain English, so you always know what email is earning.

That's the channel you already own, run properly, for a flat fee. Anything bigger, your paid ads or a full store rebuild, I quote separately, so you only ever pay for what you actually need.

Why it's a flat fee, not three to five grand

Same email channel, none of the agency overhead

An email agency builds the same flows and sends the same campaigns. You're also paying for the layers on top.

Typical agency model
  • Account management
  • Strategy & planning
  • Flow & campaign build
  • Copy & design
  • Reporting dashboards
  • Agency markup
$3k–$5k+High overhead. You pay for the layers.
VP Marketing model
  • Me, building and running your email and SMS
  • No account managers
  • No junior staff
  • No office or markup
  • Direct line to the person doing the work
  • No lock-in
$2,000 ($1,500 founding)You pay for what moves your store, not overhead.

There's no lock-in, so it's on me to keep earning it. Most agencies collect their retainer whether the email's any good or not. I'd rather grow your revenue and keep you because you want to stay.

Real numbers, not promises

What this work actually produces

Pulled straight from accounts I run. Real revenue, real delivery rates, the kind of thing you can't fake on a sales page.

A$151KFrom flows, earning on their own
+66%Email revenue vs the period before
99.8%Delivery rate, straight to the inbox
A$39.5KFrom a single campaign
Klaviyo attributed email revenue, up 66 percent on the previous period
A$176K in attributed email revenue in one period, up 66% on the one before. 85% of it came from flows working away in the background, no extra spend needed to find new customers.
Welcome email performance, 55 percent open rate
One email in the welcome series. 55% opened it, and nearly 14% of those went on to buy. A single automated email that keeps earning long after it's set up.
Top performing flows with delivery rates above 99 percent
Every flow pulling its weight, delivering at 99.6% to 99.9%. That's the unglamorous deliverability work paying off, landing in the inbox instead of spam.
Top performing email campaigns by revenue
Individual campaigns bringing in A$20K to A$40K each, with open rates above 50% on the strongest. The manual sends landing as hard as the automated ones.

Figures are Klaviyo-attributed revenue from accounts I run.

What clients say

5.0 on Google

TTheo Stavrou9 reviews
★★★★★

A great company run by someone who genuinely cares. Matthew has worked on several of our marketing projects and delivered amazing results. If you're after a no-BS approach and want to work with someone who's honest and committed, I highly recommend him.

AAshby Bingham14 reviews · 1 photo
★★★★★

Matt has been an absolute super star for our business. He genuinely cares and wants the best for us. Communicates clearly and explains his processes really well, couldn't recommend more highly. We've had fantastic results. Cheers mate!

TTony Colles3 reviews
★★★★★

VP Marketing have helped take our company marketing to the next level. Matthew is a creative thinker, timely, energetic and focused on delivering success for us. All the qualities you want on your team. We absolutely recommend VP Marketing.

See all reviews on our Google Business profile →

Claim a foundation spot

Tell me about your store

I'm opening five foundation spots at $1,500 a month. It works best if you've already got a list and you're sending to it, you just know it could be doing a lot more.

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