MORE SALES.
BETTER MARGINS.
AND SOMEONE IN
YOUR CORNER.

I'm the marketing person for ecommerce business owners who don't have one. You get a complete marketing system designed to do three things: bring in more customers, convert more of them into buyers, and keep them coming back.

The core engine — paid ads, email and SMS — is always running. Each month, my focus shifts to wherever the next bit of growth actually lives in your business.

Claim your spot → Text Matthew
★★★★★ 5.0 Google reviews · No lock-in · From $2,000/month
Stressed business owner at a desk buried in bills — tax, payroll, GST, super, workcover, compliance — while a news report blares 'Government has increased costs again.' The VP Marketing dog mascot points and says: 'More efficient marketing fixes that.'

You'd be in good company

A mix of ecommerce brands from VP Marketing and my agency years.

Linen Connections
Unikorn
Craftluxe
Linenly
Globe Plants
Lash Rescue
Lash Tribe
Lash Fan
Milkie Co
Malia Hair
Bella Luck Charms
Eskimo
Souvlakigr
Damngina
Korganika
Turmeric Vitality
Muay Thai Hammers
Stamp It
Qubik
Jan Legal
Seven Sundays Co
Orro + Co

Hundreds of brands in, and the approach hasn't changed.

One person owning the number

Direct access to me. No account managers, no hand-offs. You text, call or email me.

Fix what's actually losing you sales

Not just one channel. I look across ads, site, offer and retention to find what's costing you revenue.

Pay for what moves the needle

The focus shifts with the business. You're never paying for work that isn't growing revenue or profit.

Sound familiar?

You're already selling. Growth just isn't where it should be.

Most stores I work with aren't starting from zero. They're stuck in one of these patterns:

Revenue is fine, but growth has flattened. Sales are okay, but they're not climbing the way they should be.

You're running ads or sending emails, but nobody owns the whole system. So growth never gets traction.

You've tried agencies or freelancers, but they only handle one piece. Nobody's looking at how it all connects to actually grow the number.

You don't need another vendor. You need one person responsible for the marketing and the revenue.

If two of those land, keep reading.

The approach

One person responsible for marketing. One system built to grow the business.

The goal is simple: more customers, more sales, better margins, and more of those customers coming back. I own how the marketing makes that happen.

That means running one connected system instead of a pile of disconnected tactics. Paid ads, email and SMS are always being managed in the background — that's the engine.

On top of that, my attention shifts to wherever the next bit of growth lives. Sometimes that's conversion rate. Sometimes it's retention. Sometimes it's tracking, the offer, or a bottleneck somewhere else in the customer journey.

You're not paying for a specialist on one channel. You're paying for someone to own the marketing for your business and keep asking: where does the next sale actually come from?

New customers Conversion Repeat buyers Offer & pricing Retention Tracking Funnel
What you actually get

A complete marketing system, not a list of services.

The job is more customers, better margins, and more repeat buyers. The system below is how that happens. Paid ads, email and SMS are always being managed. The rest gets attention when it's the biggest opportunity in the business.

More new customers

Meta Ads, creative and testing aimed at lower cost per acquisition and a better ROAS.

Catch buyers ready to buy

Google Search, Shopping and Performance Max so you show up the moment they're looking.

More revenue from existing customers

Klaviyo flows and campaigns that lift repeat purchase rate and LTV without extra ad spend.

Convert more of the same traffic

Better offers, product pages and checkout path so a bigger share of visitors turn into buyers.

Spend with confidence

Cleaner tracking so you can see what's actually working and stop wasting money on what isn't.

Pay for what moves the needle

The focus shifts each month to the lever most likely to grow revenue. The rest keeps running.

First things first

The ecommerce basics that usually make the biggest difference.

#1

Product page clarity

Can a new visitor instantly understand why they should buy, why now, and why from you?

#2

Conversion rate

Are people landing on your store but leaving without buying?

#3

Email revenue

Is Klaviyo making 20 to 40% of your revenue, or is money being left on the table?

#4

Abandoned carts

Are people adding to cart and disappearing without a proper follow-up system?

#5

Ad account direction

Are Meta and Google bringing in profitable buyers, or just burning budget?

#6

Repeat purchases

Are past customers coming back, or are you paying for every sale from scratch?

How it works

You get a marketing person, not another vendor.

From $2,000/month, I take on the marketing function for your business. The core engine — paid ads, email and SMS — is always running. From there, I'm looking across the whole business and deciding where attention should go next to actually grow revenue.

1

Stabilise what's running

Whatever's already live keeps running while I get the lay of the land: ad accounts, Klaviyo, tracking and store performance.

2

Find the biggest revenue lever

The fastest path to more sales right now. Sometimes ads, sometimes a product page, an offer, email, or fixing tracking so spend stops leaking.

3

Work on what moves the number

Attention goes to the lever that matters most. The rest keeps running. Every project ties back to more customers, higher conversion or stronger retention.

How the work shifts

Same marketing system. Smarter focus each month.

Most ecommerce owners don't wake up wanting "more Meta ads" or "a better email flow". They want more customers, more sales and confidence that marketing is being handled properly.

So the engine — paid ads, email and SMS — keeps running in the background. On top of that, my focus shifts each month to wherever the biggest opportunity is. Sometimes that's conversion rate. Sometimes retention. Sometimes tracking. Sometimes the offer. Sometimes a bottleneck elsewhere in the customer journey.

You're not paying for busywork. You're paying for someone to run the marketing and keep asking: where does the next bit of growth actually come from?

I run the marketing engine, but I'm also helping you decide where attention should go next.
Where the money usually leaks

More traffic won't fix a leaky store.

Traffic matters. But ecommerce growth usually breaks when the system behind the traffic is weak. If your product page is unclear, your offer is forgettable, your email flows are thin, or your tracking is messy, every ad dollar has to work harder than it should.

Ad click

Weak offer

Product page

Low trust

Add to cart

No urgency

Checkout

Abandoned cart

Email

No follow-up

Repeat

No repeat purchase

The goal is not just more traffic. It is more customers from the traffic you already have, then more traffic once the basics are working.
Email revenue

Your email should be doing more of the heavy lifting.

For many ecommerce stores, email and SMS should be one of the highest-margin revenue channels. Welcome flows, abandoned cart, browse abandonment, post-purchase, winback and weekly campaigns can turn paid traffic into repeat buyers instead of one-off sales.

Welcome flow

First impression that turns new subscribers into first-time buyers.

Abandoned cart

Bring back the buyers who almost checked out, on email and SMS.

Browse abandonment

Catch the people who looked but didn't add to cart.

Post-purchase

Set up the second order before the first one ships.

Winback

Pull lapsed customers back in without burning the list.

Campaigns

Weekly sends with a real reason to open, not noise.

The core engine

The channels that bring in customers and keep them coming back.

This is the part that's always running. Paid ads bring new customers in, your store turns them into buyers, and email and SMS keep them coming back. My job is to make sure these pieces work as one system, not four separate things on four separate reports.

M

Meta Ads

Create demand. Stop the scroll. Bring in new buyers.

G

Google Ads

Catch the people already searching for what you sell.

K

Email + SMS

Convert and retain. Squeeze more from the traffic you paid for.

$

Store

The page that has to actually turn all of it into revenue.

Tracking sits underneath all of it, so we can see what is actually working and what is just looking busy.
Not another ecommerce agency

Not an agency. Not a freelancer. A marketing person for your business.

Agencies sell one channel. Freelancers do one task. Consultants give advice and leave. You don't need any of those. You need one person who owns the marketing for the business and is responsible for the number.

Agency, freelancer or consultant

$3k to $10k+ a month
  • One channel or one task
  • Advice instead of ownership
  • Account managers and hand-offs
  • Juniors doing the work
  • Reports instead of decisions
  • No one owns the revenue number
  • 12 month contracts

VP Marketing

From $2,000/month
  • Direct access to Matt
  • Owns marketing for your business, end to end
  • Runs the core engine: paid ads, email and SMS
  • Shifts focus to whatever will grow the number next
  • Looks across the whole business, not just one channel
  • Acts like part of the team
  • No lock-in
Ecommerce proof

A few ecommerce wins.

A handful of wins from across different stores and channels.

Apparel store
Email 15% → 40%of revenue

Their email was a few basic sends. I rebuilt it into a full program of flows and campaigns. Now nearly half of revenue.

Gifting and fashion
+32%more new customers in 3 months

Tightened the paid acquisition, sharpened the offer. New-customer count jumped a third in one quarter.

Handmade clothing
+40%higher average order value

Reworked the offers and bundles so every order was worth more. Same ad spend. Bigger checkouts.

Leather fashion
$0 → $40ka month

Built the audience and the sales engine alongside the brand. Grew it to a steady $40k a month.

Fashion brand
$1k → $15ka month

Quiet $1k store to $15k a month in three months, by getting ads, email and offer pulling in the same direction.

In real life

What this looks like in practice.

Take Linen Connections. Good product, proven market, sales coming through the door, but growth had plateaued.

The issue: nobody was making sure every visitor, customer and ad dollar was actually working.

We tightened Meta Ads, rebuilt the core Klaviyo flows, fixed tracking so we could see what was working, and improved the store so more traffic converted and more customers came back.

Conversion rate went from 0.5% to over 2%. Monthly revenue from $5k to $200k+. Same product, same market, better execution.

Reviews

Don't just take my word for it.

VP Marketing

Unit 7/203 Rooks Rd, Vermont VIC 3133, Australia
5.0★★★★★
T
Theo Stavrou9 reviews
★★★★★

VP Marketing is a great company run by someone who genuinely cares. Matthew has worked on several of our marketing projects and delivered amazing results. If you're after a no-BS approach and want to work with someone who's honest and committed, I highly recommend Matthew and his team.

A
Ashby Bingham14 reviews
★★★★★

Matt has been an absolute super star for our business. He genuinely cares and wants the best for us. Communicates clearly and explains his processes really well, couldn't recommend any more highly. Cheers mate!!

T
Tony Colles3 reviews
★★★★★

VP Marketing have helped take our company website marketing to the next level. Matthew is a creative thinker, timely, energetic and focused on delivering success for us. All the qualities you want on your team.

See all reviews on our Google Business profile.

Want someone to own the marketing and help the business grow?

I partner with ecommerce stores that want one person owning the marketing system and adjusting focus as the business changes. If that sounds like you, apply below.

Apply now →

No lock-in. From $2,000/month. I'll tell you if I don't think it's a fit.

Matt Hanfeld

Hi, I'm Matt. I help ecommerce businesses build and run a complete marketing system. That means looking after Meta, Google, email, tracking, conversion and retention while helping identify what's most likely to move the business forward next. If you're looking for someone to own the marketing and think about the business with you, I'd love to learn more about your store.

Want someone to own the marketing and help the business grow?

I partner with ecommerce stores that want one person owning the marketing system and adjusting focus as the business changes. If that sounds like you, apply below.

No lock-in. From $2,000/month, scope scales with the business. I read every application myself. If it looks like I can genuinely help grow the business, I'll invite you to a call. If not, I'll be upfront.

Please fill in your name, email and mobile.

Not a form person? WhatsApp me or send an email, it comes straight to me.

Can't wait? Text Matthew on 0406 214 717

WhatsApp Matthew Email Matthew