Ecommerce Growth Partnership

What working with me actually looks like

STEP 01

I find what's stuck

Before I touch a thing, I go through your whole setup, ads, email, offer, the lot, and find where you're quietly leaking sales. It's usually not where you'd expect.

STEP 02

I take the wheel

Then I run it. Meta, Google and email, optimised week to week. You stop logging into ad accounts and get back to running the business.

STEP 03

I keep you posted

Once a month you get a straight update in plain English, what I did, what it made you, what's next. No 40-tab dashboard you'll never open.

See the actual work · Email & SMS

Your store should make 20–40% of revenue from email.

It's the highest-margin money you'll make, with no ad spend attached. If you're not in that range, let's chat. If you are, but you reckon it could be tighter, let's chat about that too.

Pure & Co

9:02 AM

hello@pureandco.com

Welcome to the family — here's 10% off your first order 💙

PURE & CO

Folded organic cotton tee on linen with eucalyptus

Welcome to the family

Here's 10% off.

Thanks for joining. Your code's below — good for anything in store, including the new arrivals.

Start shopping →

WELCOME10

Use code at checkout

Free shipping on your first order

✦

Welcome flowTurns a new subscriber into a buyer

Glow Skincare

7:14 PM

orders@glowskincare.com

You left something behind ✨

Your cart's still saved. Finish up before it sells out.

GLOW SKINCARE

Amber serum dropper and frosted moisturiser jar on stone

Still thinking?

Your cart misses you.

We've saved your items. Finish checkout before they're gone — usually 24 hours.

Complete order →

Vitamin C Serum

$48.00 · Qty 1

Night Repair Oil

$56.00 · Qty 1

Questions? We're here to help. Reply to this email anytime.

🛒

Abandoned cartWins back checkouts while you sleep

Urban Thread

6:00 AM

sale@urbanthread.co

48 hours only: up to 40% off the whole range

Our biggest drop of the season is live.

URBAN THREAD

Streetwear flat-lay: tee, cargo pants, beanie and tote

48 hours only

Up to 40% off.

Our biggest sale of the season is live. Tees, cargos, knits — everything's marked down.

Shop the sale →

Oversized Tee

$35

Cargo Pant

$69

Knit Crew

$55

Tote Bag

$29

Free shipping on orders over $75

Sale campaignThe weekly send that pays the bills

Harvest & Honey

8:30 AM

hello@harvestandhoney.com

Just dropped: meet the new range 🌿

Three new blends. First in line, first to try.

HARVEST & HONEY

Ceramic cup of chai with coffee beans and cinnamon

Just dropped

Meet the new range.

Three new blends. Small batch, slow roast. First in line, first to try.

See what's new →

Golden Blend

$24

Spiced Chai

$24

Free shippingon orders over $50

30-day returnsNo questions asked

🚀

Product launchSells out the drop on day one

Mockup

Ad creative · The creative engine

A creative engine, not a bottleneck.

The brands that win are the ones testing the most angles, and that takes more creative than any one designer can churn out. So we built an engine for it: AI plus your existing content and footage, run through my team, producing the scale, angles and variations you need to keep finding winners, week after week.

1:1Offer static

New season

BUY 2
GET 1 FREE

This week only · Shop now

4:5Lifestyle

As seen on you

Made to be lived in.

The everyday essentials drop

9:16Story

👆 Swipe up · 25% off

Limited drop

Almost gone.

4:5UGC video

@reallifereview

"I did not expect it to be this good…"

1:1Social proof

★★★★★ 4,200 reviews

"Worth every cent."

— verified buyer

4:5Before / after

30-day results

See the difference.

Real results, real timeline

1:1Carousel

Swipe →

5 reasons
they love it.

Slide 1 of 5

1:1Value prop

Why us

Free ship.
Easy returns.

30-day money-back

Mockup

Meta Ads

Your feed, run by the person at the keyboard.

Hand your account to a big agency and it often gets passed to a junior you'll never meet. With me, the founder's across your account, not a stranger three layers down. Here are three angles I'd run for the same brand.

Angle A · The offer

Urban Thread

Be the first thing they see, not your competitor.

When someone searches exactly what you sell, you want to own that moment. Search, Shopping and Performance Max, set up and tuned so you show up right when they're ready to buy. The same coverage you're paying an agency for, for a flat fee.

Google best organic cotton sheets australia 🔍

$129.00

Organic Sheet Set — Queen, Sage

Linen & Co · ★★★★★ (412)

$149.00

Linen Quilt Cover Set — King

Linen & Co · ★★★★☆ (210)

$89.00

Bamboo Sheet Set — Double

Linen & Co · ★★★★★ (98)

$39.00

Pillowcase Pair — Ivory

Linen & Co · ★★★★★ (340)

What this looks like in real life

Take Linen Connections.

They already had a good product, a proven market, and sales coming through the door.

What they didn't have was a growth system extracting the maximum value from every visitor, customer, and advertising dollar.

That's where I came in.

I tightened the Meta account, rebuilt key Klaviyo flows, improved attribution, and optimised the store experience so more traffic converted and more customers came back.

Nothing revolutionary. Just better execution.

The result was a conversion rate increase from 0.5% to over 2% and monthly revenue going from 5k to 200k+.

Because most ecommerce brands don't need a complete rebuild. They need somebody who can make everything they already have work harder.

Matthew with a client inside their warehouse — Matthew at a client's warehouse

Exactly what I run each month

Four grand a month standard, three if you're one of the first three brands on board. No tiers, no surprise add-ons, no "that's out of scope." Here's everything that's included.

Meta ads. I run and optimise your Facebook and Instagram, the creative, the targeting, the daily decisions, to bring in new customers at a profit.
Google ads. Search, Shopping and Performance Max, so you're there the second someone's ready to buy.
Email and SMS. Your Klaviyo flows and campaigns built and run, welcome, cart, post-purchase and the rest, so you earn more from traffic you've already paid for.

That's the whole stack that actually moves an ecommerce brand, handled for one flat fee. Need something bigger, like a full site build or a brand-new channel? I'll quote it separately, so you never pay for things you don't need.

Why I'm $4,000 and a big agency is ten

No mystery here. A bigger agency runs the same three channels I do, the difference is everything stacked around them: account managers, strategists, a couple of juniors, an office, and a markup on top. That's how "running your ads" becomes five or ten grand a month. I keep it lean, founder-led, small team, low overhead, so you get the same channels run properly for $4,000. Or $3,000 if you're one of the first three brands on board.

Pay for the work that moves your store. Not the layers around it.

Typical
agency model

Account
management

Strategy &
planning

Campaign
setup

Creative
production

Reporting
& dashboards

Agency
markup

$4k–$10k+High overhead.
You pay the extras.

VP Marketing
model

No layers.
No markup.

Me, running your Meta, Google and email. No layers, no markup.

$4,000
($3,000 first 3 brands)You pay for outcomes,
not overhead.

And there's no lock-in, so every month it's on me to earn the spot. No twelve-month contract, no getting paid whether it worked or not. If I'm not growing your store, you walk, and I'd rather keep you because you don't want to leave.

A few of the results

These aren't my only wins, just a handful that show what good work looks like across different stores and channels.

Apparel store

Email from 15% → 40% of revenue

Their email was a few basic sends and not much else. I rebuilt it into a full program of flows and campaigns, and it went from a nice-to-have to nearly half the revenue.

40%Revenue from email

From 15%Starting point

Email & SMSMain channel

Gifting and fashion store

32% more new customers in 3 months

Tightened the paid acquisition and sharpened the offer, and the new-customer count jumped by nearly a third, in a single quarter.

+32%New customers

3 monthsTime to results

Meta adsMain channel

Handmade clothing store

40% higher average order value

Reworked the offers and bundles so every order was worth more. Average order value up 40%, without spending a cent more on ads.

+40%Average order value

No extra ad spendHow

Offers + bundlesMain lever

Leather fashion brand

$0 → $40k a month

Started from a standing start. Built the audience and the sales engine alongside the brand, and grew it to a steady $40k a month.

$40kMonthly revenue

From scratchStarting point

Ads + emailMain channels

Fashion brand

$1k → $15k a month

Took a quiet $1k-a-month store to $15k a month in three months, just by getting the ads, email and offer finally pulling in the same direction.

15xMonthly revenue

3 monthsTime to results

Ads + emailMain channels

Don't just take my word for it

VP Marketing

Unit 7/203 Rooks Rd, Vermont VIC 3133, Australia

5.0★★★★★

Theo Stavrou9 reviews

★★★★★

VP Marketing is a great company run by someone who genuinely cares. Matthew has worked on several of our marketing projects and delivered amazing results. If you're after a no-BS approach and want to work with someone who's honest and committed, I highly recommend Matthew and his team.

Ashby Bingham14 reviews · 1 photo

★★★★★

Matt has been an absolute super star for our business. He genuinely cares and wants the best for us. Communicates clearly and explains his processes really well, couldn't recommend anymore highly. We've had fantastic results. Cheers mate!!

Tony Colles3 reviews

★★★★★

VP Marketing have helped take our company website marketing to the next level. Matthew is a creative thinker, timely, energetic and focused on delivering success for us. All the qualities you want on your team. We absolutely recommend VP Marketing.

See all reviews on our Google Business profile.

Claim your spot

Three founding spots at $3,000 a month, then it's my standard $4,000 retainer. This works best if you've already got a product people want, you can handle more orders coming in, and you'd genuinely rather have this handled than babysit it yourself.

What happens next. I read every application myself. If it looks like a fit, you'll get a call invite within a business day. If it's not, I'll tell you that too.

Your name *

Business name *

Website

Email *

Mobile *

What does your store sell? *

Roughly your annual revenue?

Currently advertising? Monthly spend?

Please fill in your name, business, email and what you sell.

Not a form person? WhatsApp me or send an email, it comes straight to me.

WhatsApp Matthew Email Matthew

Application received

Got it, thanks. I read these myself, so I'll get back to you within a business day. Talk soon.

I run your Meta, Google and email. At a price that makes sense.

You'd be in good company

What working with me actually looks like

I find what's stuck

I take the wheel

I keep you posted

Your store should make 20–40% of revenue from email.

A creative engine, not a bottleneck.

Your feed, run by the person at the keyboard.

Be the first thing they see, not your competitor.

What this looks like in real life

Exactly what I run each month

Why I'm $4,000 and a big agency is ten

A few of the results

Don't just take my word for it

VP Marketing

Claim your spot

Application received