Your Ecommerce Marketing Person

One person owning the number

Direct access to me. No account managers, no hand-offs. You text, call or email me.

Fix what's actually losing you sales

Not just one channel. I look across ads, site, offer and retention to find what's costing you revenue.

Pay for what moves the needle

The focus shifts with the business. You're never paying for work that isn't growing revenue or profit.

Sound familiar?

Most brands I work with aren't starting from zero. They're already selling, but they're stuck in one of these patterns:

Revenue is fine, but growth has flattened. Sales are okay, but they're not climbing the way they should be.
You've got an ads person, an email person, maybe a designer. Nobody's connecting them to actually grow the number.
Your agency reports on numbers but never tells you what to do. You're paying for a dashboard, not for decisions.
You don't need another vendor. You need someone responsible for the revenue.

If two of those land, keep reading.

More customers, higher conversion, more repeat buyers.
Run as one system.

The goal is simple: get more of the right people to your store, turn more of them into buyers, and bring more of them back. I'm responsible for how the pieces work together to make that happen.

That means coordinating ads, email, site and offer so growth comes from the system, not from one tactic working harder than the rest.

Here's how that work shows up. Some of it runs in the background. Some becomes the focus for a few weeks. Some isn't needed right now at all.

Meta Ads: more new customers. Facebook and Instagram campaigns, creative and testing aimed at lower cost per acquisition and a better ROAS.
Google Ads: capture people ready to buy. Search, Shopping and Performance Max, so you show up the moment someone's looking for what you sell.
Email and SMS: more revenue from the customers you already have. Klaviyo flows and campaigns that lift repeat purchase rate and LTV without extra ad spend.
Ad creative: keep finding winners. New angles, formats and variations so you're not stuck riding one ad until it dies.
Offers and landing pages: convert more of the same traffic. Better offers and pages that lift conversion rate without spending a cent more.
Tracking: spend with confidence. Cleaner numbers so you can see what's actually working and stop wasting money on what isn't.
Site conversion and retention: more sales, more repeats. A smoother buying journey on Shopify, plus a plan to bring customers back more often.

Matthew reviewing Q2 priorities and growth levers with client team at whiteboard — Working through revenue, conversion and retention with a client team. The whole picture, not just one channel.

Every piece of work ties back to one of three things: more sales, better margins, or more repeat customers.

Why I do this

Most business owners know marketing matters. They know they should be running ads, building an email list, improving conversion, retaining customers and tracking what's working.

The challenge is turning all of those moving parts into a system that actually helps the business grow.

That's the part I enjoy most. Building a marketing system that fits the business, keeping it moving, and helping owners focus on what's likely to make the biggest difference next.

Because growth rarely comes from one tactic. It comes from having the right pieces working together.

What working with me actually looks like

STEP 01

Stabilise what's running

Whatever's already live keeps running while I get the lay of the land: ad accounts, Klaviyo, tracking and store performance.

STEP 02

Find the biggest revenue lever

The fastest path to more sales right now. Sometimes it's ads, sometimes it's a product page, an offer, email, or fixing tracking so spend stops leaking.

STEP 03

Work on what moves the number

Attention goes to the lever that matters most. The rest keeps running. Every project ties back to more customers, higher conversion or stronger retention.

A few of the results

These aren't my only wins, just a handful that show what good work looks like across different stores and channels.

Apparel store

Email from 15% → 40% of revenue

Their email was a few basic sends and not much else. I rebuilt it into a full program of flows and campaigns, and it went from a nice-to-have to nearly half the revenue.

40%Revenue from email

From 15%Starting point

Email & SMSMain channel

Gifting and fashion store

32% more new customers in 3 months

Tightened the paid acquisition and sharpened the offer, and the new-customer count jumped by nearly a third, in a single quarter.

+32%New customers

3 monthsTime to results

Meta adsMain channel

Handmade clothing store

40% higher average order value

Reworked the offers and bundles so every order was worth more. Average order value up 40%, without spending a cent more on ads.

+40%Average order value

No extra ad spendHow

Offers + bundlesMain lever

Leather fashion brand

$0 → $40k a month

Started from a standing start. Built the audience and the sales engine alongside the brand, and grew it to a steady $40k a month.

$40kMonthly revenue

From scratchStarting point

Ads + emailMain channels

Fashion brand

$5K → $200K+ a month

Took a $5K-a-month store to over $200K a month by getting ads, email, CRO and offer working as one system.

40x+Revenue growth

$5K/moStarting point

Ads, email & CROMain channels

Email & SMS · Klaviyo

Turn more first-time buyers into repeat customers.

Email and SMS should drive 20% to 30% of your store's revenue. It's the highest-margin money you'll make, with no ad spend attached. If you're not in that range, let's chat. If you are but reckon it could be tighter, let's chat about that too.

Pure & Co

9:02 AM

hello@pureandco.com

Welcome to the family. Here's 10% off your first order 💙

PURE & CO

Folded organic cotton tee on linen with eucalyptus

Welcome to the family

Here's 10% off.

Thanks for joining. Your code's below. Good for anything in store, including the new arrivals.

Start shopping →

WELCOME10

Use code at checkout

Free shipping on your first order

✦

Welcome flowTurns a new subscriber into a buyer

Glow Skincare

7:14 PM

orders@glowskincare.com

You left something behind ✨

Your cart's still saved. Finish up before it sells out.

GLOW SKINCARE

Amber serum dropper and frosted moisturiser jar on stone

Still thinking?

Your cart misses you.

We've saved your items. Finish checkout before they're gone. Usually 24 hours.

Complete order →

Vitamin C Serum

$48.00 · Qty 1

Night Repair Oil

$56.00 · Qty 1

Questions? We're here to help. Reply to this email anytime.

🛒

Abandoned cartWins back checkouts while you sleep

Urban Thread

6:00 AM

sale@urbanthread.co

48 hours only: up to 40% off the whole range

Our biggest drop of the season is live.

URBAN THREAD

Streetwear flat-lay: tee, cargo pants, beanie and tote

48 hours only

Up to 40% off.

Our biggest sale of the season is live. Tees, cargos, knits. Everything's marked down.

Shop the sale →

Oversized Tee

$35

Cargo Pant

$69

Knit Crew

$55

Tote Bag

$29

Free shipping on orders over $75

Sale campaignThe weekly send that pays the bills

Harvest & Honey

8:30 AM

hello@harvestandhoney.com

Just dropped: meet the new range 🌿

Three new blends. First in line, first to try.

HARVEST & HONEY

Ceramic cup of chai with coffee beans and cinnamon

Just dropped

Meet the new range.

Three new blends. Small batch, slow roast. First in line, first to try.

See what's new →

Golden Blend

$24

Spiced Chai

$24

Free shippingon orders over $50

30-day returnsNo questions asked

🚀

Product launchSells out the drop on day one

Mockup

Ad creative

More winning ads, more often.

The brands that win test more ad angles. That takes more creative than any single designer can churn out. Working from your existing content and footage, we produce the volume and variations needed to keep finding winners, so cost per acquisition keeps trending down instead of creeping up.

1:1Offer static

New season

BUY 2
GET 1 FREE

This week only · Shop now

4:5Lifestyle

As seen on you

Made to be lived in.

The everyday essentials drop

9:16Story

👆 Swipe up · 25% off

Limited drop

Almost gone.

4:5UGC video

@reallifereview

"I did not expect it to be this good…"

1:1Social proof

★★★★★ 4,200 reviews

"Worth every cent."

Verified buyer

4:5Before / after

30-day results

See the difference.

Real results, real timeline

1:1Carousel

Swipe →

5 reasons
they love it.

Slide 1 of 5

1:1Value prop

Why us

Free ship.
Easy returns.

30-day money-back

Mockup

Meta Ads

More new customers from Facebook and Instagram.

Hand your ad account to a big agency and it often gets passed to a junior you'll never meet. With me, the person on the account is the person you hired, working on lower CPA, better ROAS, and more first-time buyers in the door. Here are three angles I'd run for the same brand.

Angle A · The offer

Urban Thread

Catch buyers at the exact moment they're searching.

When someone searches exactly what you sell, you want to be the first store they see, not your competitor. Search, Shopping and Performance Max, set up and tuned for profitable ROAS, run by the person actually doing the work and scoped to what the business needs.

Google best organic cotton sheets australia 🔍

$129.00

Organic Sheet Set - Queen, Sage

Sage & Stone · ★★★★★ (412)

$149.00

Linen Quilt Cover Set - King

Sage & Stone · ★★★★☆ (210)

$89.00

Bamboo Sheet Set - Double

Sage & Stone · ★★★★★ (98)

$39.00

Pillowcase Pair - Ivory

Sage & Stone · ★★★★★ (340)

What this looks like in real life

Take Linen Connections. Good product, proven market, sales coming through the door, but growth had plateaued.

The issue: nobody was making sure every visitor, customer and ad dollar was actually working.

Matthew with a client inside their warehouse — Matthew at a client's warehouse

We tightened Meta Ads, rebuilt the core Klaviyo flows, fixed tracking so we could see what was working, and improved the store so more traffic converted and more customers came back.

Conversion rate went from 0.5% to over 2%. Monthly revenue from $5k to $200k+. Same product, same market, better execution.

The questions I ask

Most marketing problems aren't channel problems. Before changing anything, I want to understand the business. These are the questions I keep coming back to:

Is traffic actually the problem? Or is the traffic fine and something else is leaking?
Why aren't people buying? Price, offer, trust, product page, checkout. What's really stopping them?
Why aren't customers coming back? Is retention being earned, or just hoped for?
Is the offer strong enough? The best ad in the world can't save a weak offer.
Is the website helping or hurting? What does the experience feel like for a first-time visitor?
What's the biggest thing holding the business back right now? Often it's not where everyone's been looking.
What would create the biggest improvement over the next 90 days? That's where the focus goes.

More sales, better margins, less wasted spend. That's the job.

The channels run in the background, Meta Ads, Google Ads, Klaviyo email and SMS, tracking, conversion and retention. That's the foundation that drives the numbers.

The bigger value is having someone who understands the business, helps you spot what's holding revenue back, and works with you on what will grow it next.

Less "channel manager." More "someone in your corner."

You're not buying a package. You're getting someone responsible for the number.

Most agencies sell channel management, a list of deliverables checked off every month. My job is different: help the business grow, not just keep the lights on.

That means spotting what's holding revenue back, deciding where the focus should go, and making sure the right work is happening, not just any work.

Typical agency

Channel manager

✓Fixed monthly package
✓Set deliverables every month
✓Reports the numbers, not what to do
✓Stays inside their channel
✓Designed to fit lots of clients

In-house hire: $8k–$10k+/month loaded

VP Marketing

Someone in your corner

✓Direct access to Matt
✓Manages your core marketing drivers: Meta, Google, and Email
✓Helps you decide what to focus on next
✓Understands the business, not just the channels
✓The relationship grows with the business
✓Acts like part of the team

Flat monthly fee — a fraction of an in-house hire

You work directly with me. Someone who runs the marketing system, helps you think through what's next, and acts like part of the team. No unnecessary layers. No bloated retainers. Just the right person in your corner, helping the business move forward.

See if we're a fit →

Don't just take my word for it

VP Marketing

Unit 7/203 Rooks Rd, Vermont VIC 3133, Australia

5.0★★★★★

Theo Stavrou9 reviews

★★★★★

VP Marketing is a great company run by someone who genuinely cares. Matthew has worked on several of our marketing projects and delivered amazing results. If you're after a no-BS approach and want to work with someone who's honest and committed, I highly recommend Matthew and his team.

Ashby Bingham14 reviews · 1 photo

★★★★★

Matt has been an absolute super star for our business. He genuinely cares and wants the best for us. Communicates clearly and explains his processes really well, couldn't recommend anymore highly. We've had fantastic results. Cheers mate!!

Tony Colles3 reviews

★★★★★

VP Marketing have helped take our company website marketing to the next level. Matthew is a creative thinker, timely, energetic and focused on delivering success for us. All the qualities you want on your team. We absolutely recommend VP Marketing.

See all reviews on our Google Business profile.

Who I work best with

I'd rather be upfront than waste your time or mine. Here's where I tend to add the most value, and where I don't.

Good fit

Ecommerce brands already selling
Owners who want a partner, not a vendor
Businesses that value honest advice over polish
Owners playing the long game
People who want someone proactive, not just reactive

Probably not a fit

Looking for overnight results
Just want someone to run ads in isolation
Shopping on price alone
Don't want outside input on the business

Hi, I'm Matt. I help ecommerce businesses build and run a complete marketing system. That means looking after Meta, Google, email, tracking, conversion and retention while helping identify what's most likely to move the business forward next. If you're looking for someone to own the marketing and think about the business with you, I'd love to learn more about your store.

Want someone to own the marketing and help the business grow?

I partner with ecommerce stores that want one person owning the marketing system and adjusting focus as the business changes. If that sounds like you, apply below.

Flat monthly fee — less than hiring a marketing person in-house. No lock-in, scope scales with the business. I'll tell you if I don't think it's a fit. I read every application myself. If it looks like I can genuinely help grow the business, I'll invite you to a call. If not, I'll be upfront.

Your name *

Business name *

Website

Email *

Mobile *

Roughly your annual revenue?

Roughly what is your monthly ad spend?

Please fill in your name, business, email and what you sell.

Not a form person? WhatsApp me or send an email, it comes straight to me.

WhatsApp Matthew Email Matthew

Application received

Got it, thanks. I read these myself, so I'll get back to you within a business day. Talk soon.

More sales. Better margins. And someone in your corner.

One person owning the number

Fix what's actually losing you sales

Pay for what moves the needle

Sound familiar?

You'd be in good company

More customers, higher conversion, more repeat buyers.
Run as one system.

Why I do this

What working with me actually looks like

Stabilise what's running

Find the biggest revenue lever

Work on what moves the number

A few of the results

What the work looks like

Turn more first-time buyers into repeat customers.

More winning ads, more often.

More new customers from Facebook and Instagram.

Catch buyers at the exact moment they're searching.

What this looks like in real life

The questions I ask

More sales, better margins, less wasted spend. That's the job.

You're not buying a package. You're getting someone responsible for the number.

Don't just take my word for it

VP Marketing

Who I work best with

Good fit

Probably not a fit

Want someone to own the marketing and help the business grow?

Application received

One person owning the number

Fix what's actually losing you sales

Pay for what moves the needle

Sound familiar?

You'd be in good company

More customers, higher conversion, more repeat buyers.Run as one system.

Why I do this

What working with me actually looks like

Stabilise what's running

Find the biggest revenue lever

Work on what moves the number

A few of the results

What the work looks like

Turn more first-time buyers into repeat customers.

More winning ads, more often.

More new customers from Facebook and Instagram.

Catch buyers at the exact moment they're searching.

What this looks like in real life

The questions I ask

More sales, better margins, less wasted spend. That's the job.

You're not buying a package. You're getting someone responsible for the number.

Don't just take my word for it

VP Marketing

Who I work best with

Good fit

Probably not a fit

Want someone to own the marketing and help the business grow?

Application received

More customers, higher conversion, more repeat buyers.
Run as one system.