I'm the marketing person for ecommerce business owners who don't have one. You get a complete marketing system designed to do three things: bring in more customers, convert more of them into buyers, and keep them coming back.
The core engine — paid ads, email and SMS, conversion — is always running. Each month I shift focus to wherever the biggest opportunity lives.
★★★★★ 5.0 Google reviews · No lock-in · From $2,000/month
A mix of brands from VP Marketing and my agency years.
Hundreds of brands in, and the approach hasn't changed.
Most ecommerce owners don't have a marketing person. They don't want to become one. They don't want to manage a big agency. And they don't want to learn marketing themselves.
So marketing ends up split across the owner, a VA, a Shopify dev, an ads freelancer and a few half-finished tools. No one is actually responsible for the number going up.
Ads get switched on. The store sits untouched. Email is patchy. The offer never gets sharper. Tracking is messy. And no one is looking across the whole picture deciding what to fix next.
You don't need another vendor for one channel. You need someone who owns marketing for the business.
A complete marketing system to bring in more customers, convert more of them into buyers, and keep them coming back. The channels below are how it runs — not the pitch.
The channels and systems that bring in customers and keep them coming back:
Meta and Google running with intent, not just spending.
The reason someone picks you over the cheaper option.
Pages that actually convert the traffic you paid for.
Flows and campaigns that quietly do the heavy lifting.
Real numbers so we know what's working and what's noise.
Bringing buyers back instead of letting them ghost.
Same system every month. The focus shifts to whatever will bring in more customers, more sales or more repeat buyers next.
Is it obvious why someone should buy from you instead of the cheaper option?
Are people landing on your site but not buying?
Are you making money from the traffic you already paid for?
Do you actually know what is working?
Are your ads bringing in customers, or just burning budget?
Are you giving people enough reasons to come back?
From $2,000/month, I run the marketing function for your business. The core engine — paid ads, email and SMS, conversion — is always running and always improving. Each month I focus on whatever will bring in more customers, more sales or more repeat buyers next.
Where is the money quietly walking out?
Offer, store, email, tracking, ads. In that order.
Same store. Sharper system. More revenue.
Paid ads, email and SMS, offer, conversion, tracking and retention all keep ticking over in the background. Each month, whatever has the biggest opportunity to bring in more customers or more sales gets more of my time.
One month it might be rebuilding the email program. Next, sharpening the offer or fixing conversion on the store. The system stays the same. The focus moves.
Most agencies sell one channel. Most freelancers run one tool. Ecommerce businesses don't grow from one isolated thing — they grow when one person owns the whole picture and shifts focus to wherever the next win lives.
A handful of wins from across different stores and channels.
Their email was a few basic sends. I rebuilt it into a full program of flows and campaigns. Now nearly half of revenue.
Tightened the paid acquisition, sharpened the offer. New-customer count jumped a third in one quarter.
Reworked the offers and bundles so every order was worth more. Same ad spend. Bigger checkouts.
Built the audience and the sales engine alongside the brand. Grew it to a steady $40k a month.
Quiet $1k store to $15k a month in three months, by getting ads, email and offer pulling in the same direction.
VP Marketing is a great company run by someone who genuinely cares. Matthew has worked on several of our marketing projects and delivered amazing results. If you're after a no-BS approach and want to work with someone who's honest and committed, I highly recommend Matthew and his team.
Matt has been an absolute super star for our business. He genuinely cares and wants the best for us. Communicates clearly and explains his processes really well, couldn't recommend any more highly. Cheers mate!!
VP Marketing have helped take our company website marketing to the next level. Matthew is a creative thinker, timely, energetic and focused on delivering success for us. All the qualities you want on your team.
See all reviews on our Google Business profile.
I only work with a small number of stores at a time. If you're already selling and want a sharper, leaner marketing system, apply below.
No lock-in. From $2,000/month. I'll tell you if I don't think it's a fit.
$2,000 a month to start, no lock-in. I only take a handful of stores at a time so each one gets real attention. If your store is larger or more complex, I'll still review it, the scope may just need to be custom.
What happens next. I read every application myself. If it looks like a fit, I'll invite you to a call. If you need a larger custom scope, I'll tell you that too. If I do not think I can help, I will be upfront.
Please fill in your name, business, email and what you sell.
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