I'm the marketing person for service business owners who don't have one. You get a complete marketing system designed to do three things: bring in more enquiries, turn more of them into booked jobs, and keep customers coming back.
The core engine — ads, landing pages, follow-up — is always running. Each month I shift focus to wherever the biggest opportunity lives.
★★★★★ 5.0 Google reviews · No lock-in · From $2,000/month
A mix of service businesses, local brands and growth projects from VP Marketing and my agency years.
Hundreds of brands in, and the approach hasn't changed.
Most service business owners don't have a marketing person. They don't want to become one. They don't want to manage a big agency. And they don't want to learn marketing themselves.
So marketing ends up split across the owner, an admin, a web guy, an ads freelancer and a few half-finished tools. No one is actually responsible for the number going up.
Ads get switched on. The landing page sits untouched. Follow-up is patchy. Quotes go cold. The offer never gets sharper. And no one is looking across the whole picture deciding what to fix next.
You don't need another vendor for one channel. You need someone who owns marketing for the business.
A complete marketing system to bring in more enquiries, turn them into customers, and keep them coming back. The channels below are how it runs — not the pitch.
The channels and systems that bring in customers and keep them coming back:
Show up when people are searching for exactly what you do.
Create demand, build trust, and get in front of the right local audience.
Turn clicks into enquiries, calls, quote requests and bookings.
Make it clear why someone should choose you instead of the cheaper competitor.
Know where leads come from, what they cost, and what turns into real customers.
Stop letting enquiries go cold because nobody followed up properly.
Same system every month. The focus shifts to whatever will bring in more enquiries and booked jobs next.
Are you getting real enquiries from people who can actually buy?
Are people clicking your ads but leaving without calling, booking or enquiring?
Is it obvious why someone should choose you over the cheaper option?
Are quotes being followed up properly, or are good leads going cold?
Do you know which ads, pages and channels create actual customers?
Are there quiet spots in the week that better marketing could fill?
From $2,000/month, I run the marketing function for your business. The core engine — ads, landing pages, follow-up — is always running and always improving. Each month I focus on whatever will bring in more enquiries and booked jobs next.
Where are enquiries dropping off?
Offer, page, tracking, ads, follow-up.
More leads. Better conversion. More customers.
Ads, landing pages, follow-up, offer, tracking and retention all keep ticking over in the background. Each month, whatever has the biggest opportunity to bring in more enquiries or booked jobs gets more of my time.
One month it might be rebuilding the landing page. Next, sharpening the offer or fixing missed-call follow-up. The system stays the same. The focus moves.
Traffic matters. But service business growth usually breaks after the click. If the landing page is weak, the offer sounds generic, the phone isn't tracked, quotes aren't followed up, or leads sit too long before someone responds, every ad dollar has to work harder than it should.
Weak offer
No trust
Missed call
Slow response
Went cold
No follow-up
No booking
For service businesses, Google is often the highest-intent channel. When someone searches for what you do, you want to show up with the right message, the right landing page, and a clear reason to call, book or enquire.
Right keyword, right intent.
Built to convert that exact visitor.
Tracked, answered, and qualified.
Job on the calendar.
Not every service business lead is ready to buy today. Meta helps create demand, build trust, show your work, explain your offer, and stay visible until the customer is ready to enquire.
Show the work, not just the words.
Real customers in their own words.
A reason to enquire now, not later.
Show how you actually work.
"We're the team near you."
A lot of service businesses do the hard part, get the enquiry, then lose the job because the follow-up is slow, unclear or inconsistent. Better follow-up can turn more calls, forms and quote requests into paying customers without needing more ad spend.
Reply in minutes, not hours. The first responder usually wins.
Every missed call called back the same day, every time.
Gentle nudge before the quote goes cold.
Turn happy customers into your best ongoing marketing.
Pull past customers back in instead of starting from scratch.
Stay useful until they are ready to buy.
The goal is not cheap leads. The goal is profitable customers. That means your ads, offer, landing page, targeting, questions, and follow-up need to filter for the right people, not just anyone who fills out a form.
Most agencies sell one channel. Most freelancers run one tool. Service businesses don't grow from one isolated thing — they grow when one person owns the whole picture and shifts focus to wherever the next win lives.
Wins from across different service businesses, channels and stages.
Cleaned up the offer, landing page and tracking so enquiries became easier to measure and easier to follow up.
Built campaigns around quiet periods and turned slow spots into booked appointments.
Shifted the focus away from cheap leads and toward enquiries with actual intent.
Set up tracking so the business could finally see which campaigns generated real calls and quote requests.
Stopped treating marketing as separate channels and built a cleaner path from click to customer.
VP Marketing is a great company run by someone who genuinely cares. Matthew has worked on several of our marketing projects and delivered amazing results. If you're after a no-BS approach and want to work with someone who's honest and committed, I highly recommend Matthew and his team.
Matt has been an absolute super star for our business. He genuinely cares and wants the best for us. Communicates clearly and explains his processes really well, couldn't recommend any more highly. Cheers mate!!
VP Marketing have helped take our company website marketing to the next level. Matthew is a creative thinker, timely, energetic and focused on delivering success for us. All the qualities you want on your team.
See all reviews on our Google Business profile.
I only work with a small number of businesses at a time. If you're already getting enquiries but want a sharper, leaner system for turning attention into customers, apply below.
No lock-in. From $2,000/month. I'll tell you if I don't think it's a fit.
$2,000 a month to start, no lock-in. I only take a handful of businesses at a time so each one gets real attention. If your business is larger or more complex, I'll still review it, the scope may just need to be custom.
What happens next. I read every application myself. If it looks like a fit, I'll invite you to a call. If you need a larger custom scope, I'll tell you that too. If I do not think I can help, I will be upfront.
Please fill in your name, business, email and what you sell.
Not a form person? WhatsApp me or send an email, it comes straight to me.