Performance Marketing for Service Businesses

One person owning marketing

Direct access to me. No account managers, no hand-offs. You text, call or email me.

More enquiries that turn into booked jobs

Not just clicks. Real enquiries from people who actually want what you do, then a system that converts them.

Focus shifts as the business changes

Some months it's leads. Some it's follow-up. Some it's repeat work. You're never paying for work that isn't moving the business.

Sound familiar?

Most owners I work with aren't starting from zero. They've got a real business and a good reputation, but they're stuck in one of these patterns:

Work is steady, but it's mostly word of mouth. When referrals slow down, the pipeline goes quiet.
You've tried running ads, but nobody owns it. Money goes out, leads trickle in, and nobody's connecting it to booked jobs.
Enquiries come in, but too many go cold. No real follow-up system. The good leads slip through.
You don't need another vendor. You need someone responsible for the marketing.

If two of those land, keep reading.

More enquiries, more booked jobs, more repeat work.
Run as one system.

The goal is simple: get more of the right people to call or enquire, turn more of those enquiries into booked jobs, and bring more of them back. I'm responsible for how the pieces work together to make that happen.

That means coordinating ads, your Google Business Profile, landing pages, follow-up and offer so growth comes from the system, not from one tactic working harder than the rest.

Here's how that work shows up. Some of it runs in the background. Some becomes the focus for a few weeks. Some isn't needed right now at all.

Google Ads & Google Business Profile: catch people the moment they're looking. Search campaigns and a sharp profile so you show up when someone needs your service today.
Meta Ads: stay top-of-mind locally. Facebook and Instagram for awareness and retargeting, so the people who saw you don't forget you.
Landing pages: turn more clicks into enquiries. Pages built around the job you want to book, not generic "about us" content.
Follow-up: stop letting good leads go cold. Email and SMS sequences so every enquiry gets a fast, professional reply, even when you're on a job.
Offer & positioning: give people a reason to pick you. Clearer messaging and offers that make booking the easy choice.
Tracking: know what's actually working. Cleaner numbers on cost per lead and cost per booked job, so spend goes where it pays back.
Repeat work & referrals: more value from customers you've already won. Simple campaigns to bring past customers back and turn them into referrals.

Every piece of work ties back to one of three things: more enquiries, more booked jobs, or more repeat work.

Why I do this

Most service business owners know marketing matters. They know they should be running ads, showing up on Google, following up properly, and bringing past customers back.

The challenge is turning all of those moving parts into a system that actually brings in more booked work, without the owner having to chase it.

That's the part I enjoy most. Building a marketing system that fits the business, keeping it moving, and helping owners decide where attention should go next.

Because growth rarely comes from one tactic. It comes from having the right pieces working together.

What working with me actually looks like

STEP 01

Stabilise what's running

Whatever's already live keeps running while I get the lay of the land: ad accounts, Google Business Profile, website, tracking and how leads are coming in today.

STEP 02

Find the biggest lever

The fastest path to more booked work right now. Sometimes it's leads, sometimes it's the landing page, the offer, follow-up, or fixing tracking so spend stops leaking.

STEP 03

Work on what moves the number

Attention goes to the lever that matters most. The rest keeps running. Every project ties back to more enquiries, more booked jobs or more repeat work.

I run the engine, but I'm also helping you decide where attention should go next. You're not getting a vendor who waits for instructions. You're getting someone thinking about the business with you.

A few of the results

A handful of wins from service businesses I've worked with, across different trades, services and offers.

Commercial property services

870 qualified leads at < $55 each

They were paying too much for too few leads. I rebuilt their lead generation, tightened the qualifying, and put proper follow-up and tracking in place.

870Qualified enquiries

< $55Cost per lead

Google + follow-upMain levers

Local trade business

3x more booked jobs from the same ad spend

Ads were running but leads were going cold. Fixed the landing page, set up fast follow-up, and the conversion to booked jobs tripled, without raising the budget.

3xBooked jobs

Same spendHow

Landing page + follow-upMain levers

Professional services firm

40% lower cost per qualified enquiry

Rebuilt the Google Ads structure around the work they actually wanted to win, and cut wasted spend on enquiries that were never going to convert.

-40%Cost per enquiry

Higher qualityLead mix

Google AdsMain channel

Local clinic

$0 → steady booked diary

Started from a quiet diary. Built the local presence, Google profile, ads and follow-up alongside the practice, and got them to a consistent flow of new bookings.

Full diaryOutcome

From scratchStarting point

Google + localMain channels

Meta Ads

Stay top-of-mind in your local area, on Facebook and Instagram.

Meta isn't where most service jobs get booked, but it's where you stay visible between Google searches and referrals. Used right, it warms up your local market so when people do need you, you're the first name they think of. Here are three angles I'd run for the same service business.

Angle A · Social proof

Bayside Plumbing

Catch people at the exact moment they need you.

For most service businesses, Google is where the booked jobs come from. When someone searches your service in your area, you want to be the first name they see, not the competitor down the road. Search campaigns and a sharp Google profile, set up and tuned for cost-per-booked-job, not just clicks.

Google emergency plumber bayside melbourne 🔍

What this looks like in real life

Take a commercial property services firm I worked with. Solid business, good crew, plenty of capacity, but the enquiries coming through were expensive and most of them weren't a real fit.

The issue: nobody was making sure the leads, the website and the follow-up were actually working together.

We rebuilt the Google Ads structure around the work they actually wanted to win, tightened the landing page so the right people enquired and the wrong ones didn't, put proper follow-up in place, and fixed the tracking so we could see what was working.

Result: 870 real qualified enquiries at under $55 each. Same business, same market, better execution.

The questions I ask

Most marketing problems aren't channel problems. Before changing anything, I want to understand the business. These are the questions I keep coming back to:

Where are your enquiries coming from today? Word of mouth, Google, ads, referrals. What's actually pulling weight?
What's the value of an average job or client? So we know what a lead is worth and what a sensible cost-per-lead looks like.
How many enquiries turn into booked work? If half are slipping through, the problem isn't more leads, it's follow-up.
Is the offer clear? Does someone landing on your site know exactly what you do, who it's for, and what to do next?
How much capacity do you have for more work? No point driving leads you can't service.
What's the biggest thing holding the business back right now? Often it's not where everyone's been looking.
What would create the biggest improvement over the next 90 days? That's where the focus goes.

More enquiries, more booked jobs, more repeat work. That's the job.

The channels run in the background: Google Ads, Google Business Profile, Meta, landing pages, follow-up and tracking. That's the foundation that drives the numbers.

The bigger value is having someone who understands the business, helps you spot what's getting in the way of more booked work, and works with you on what will grow it next.

Less "channel manager." More "the marketing person for your business."

You're not buying a package. You're getting someone responsible for marketing.

Most agencies sell channel management, a list of deliverables checked off every month. My job is different: own the marketing function and help the business grow, not just keep the lights on.

That means spotting what's holding things back, deciding where the focus should go, and making sure the right work is happening, not just any work.

Typical lead-gen agency

Channel manager

✓Fixed monthly package
✓Same deliverables every month
✓Reports lead count, not booked jobs
✓Stays inside their channel
✓You get an account manager, not the doer

$3k–$10k+/month

VP Marketing

The marketing person for your business

✓Direct access to Matt, no account managers
✓Runs the core engine: Google, Meta, landing pages, follow-up
✓Helps you decide what to focus on next
✓Owns the marketing function end to end
✓Scope scales as the business grows
✓Acts like part of the team

From $1,500/month

You work directly with me. Someone who runs the marketing for your business, helps you think through what's next, and acts like part of the team. No unnecessary layers. No bloated retainers. Just the marketing person your business needs, scoped to where you're at.

See if we're a fit →

Don't just take my word for it

VP Marketing

Unit 7/203 Rooks Rd, Vermont VIC 3133, Australia

5.0★★★★★

Theo Stavrou9 reviews

★★★★★

VP Marketing is a great company run by someone who genuinely cares. Matthew has worked on several of our marketing projects and delivered amazing results. If you're after a no-BS approach and want to work with someone who's honest and committed, I highly recommend Matthew and his team.

Ashby Bingham14 reviews · 1 photo

★★★★★

Matt has been an absolute super star for our business. He genuinely cares and wants the best for us. Communicates clearly and explains his processes really well, couldn't recommend anymore highly. We've had fantastic results. Cheers mate!!

Tony Colles3 reviews

★★★★★

VP Marketing have helped take our company website marketing to the next level. Matthew is a creative thinker, timely, energetic and focused on delivering success for us. All the qualities you want on your team. We absolutely recommend VP Marketing.

See all reviews on our Google Business profile.

Who I work best with

I'd rather be upfront than waste your time or mine. Here's where I tend to add the most value, and where I don't.

Good fit

Established service businesses (trades, clinics, professional services, local services)
Owners with capacity to take on more booked work
Want one person owning marketing, not a vendor for each channel
Value honest advice over polish
Playing the long game, not chasing overnight wins

Probably not a fit

Looking for overnight results
Just want someone to run ads in isolation
Already have a full marketing team in place
Shopping on price alone
Don't want outside input on the business

Hi, I'm Matt. I run the marketing for service businesses as one connected system, Google, Meta, your Google Business Profile, landing pages, follow-up and tracking, while helping you decide where attention should go next. If you're looking for someone to own marketing and think about the business with you, I'd love to learn more about what you do.

Want someone to own the marketing and help the business grow?

I partner with service businesses that want one person owning marketing and adjusting focus as the business changes. If that sounds like you, apply below.

No lock-in. From $1,500/month, scope scales as the business grows. I'll tell you if I don't think it's a fit. I read every application myself. If it looks like I can genuinely help grow the business, I'll invite you to a call. If not, I'll be upfront.

Your name *

Business name *

Website

Email *

Mobile *

What does your business do? *

Roughly your annual revenue?

Average job or client value?

How do you get customers now?

Your single biggest growth bottleneck right now?

Please fill in your name, business, email and what you do.

Not a form person? WhatsApp me or send an email, it comes straight to me.

WhatsApp Matthew Email Matthew

Application received

Got it, thanks. I read these myself, so I'll get back to you within a business day. Talk soon.

The marketing person for your service business.

One person owning marketing

More enquiries that turn into booked jobs

Focus shifts as the business changes

Sound familiar?

Businesses I've worked with

More enquiries, more booked jobs, more repeat work.
Run as one system.

Why I do this

What working with me actually looks like

Stabilise what's running

Find the biggest lever

Work on what moves the number

A few of the results

What the work looks like

Stay top-of-mind in your local area, on Facebook and Instagram.

Catch people at the exact moment they need you.

What this looks like in real life

The questions I ask

More enquiries, more booked jobs, more repeat work. That's the job.

You're not buying a package. You're getting someone responsible for marketing.

Don't just take my word for it

VP Marketing

Who I work best with

Good fit

Probably not a fit

Want someone to own the marketing and help the business grow?

Application received

One person owning marketing

More enquiries that turn into booked jobs

Focus shifts as the business changes

Sound familiar?

Businesses I've worked with

More enquiries, more booked jobs, more repeat work.Run as one system.

Why I do this

What working with me actually looks like

Stabilise what's running

Find the biggest lever

Work on what moves the number

A few of the results

What the work looks like

Stay top-of-mind in your local area, on Facebook and Instagram.

Catch people at the exact moment they need you.

What this looks like in real life

The questions I ask

More enquiries, more booked jobs, more repeat work. That's the job.

You're not buying a package. You're getting someone responsible for marketing.

Don't just take my word for it

VP Marketing

Who I work best with

Good fit

Probably not a fit

Want someone to own the marketing and help the business grow?

Application received

More enquiries, more booked jobs, more repeat work.
Run as one system.