Applications open for July

Like having a marketing person on the team. No salary, no super, no lock-in.

Maybe you've been meaning to get your ads going for ages. Maybe you've talked to agencies and they were all out of your budget. That's who I built this for.

It's a $1,000-a-month trial for two months while I prove I'm worth keeping.

See if it's a fit → Ask me a question

Trusted by tradies, retailers, ecommerce brands, clinics and service businesses. Month to month, no lock-in. Reply within a business day.

★★★★★ 5.0 · Google reviews
Matthew, Founder of VP Marketing
Matthew, Founder, VP Marketing
$1,000/moTo start, no lock-in
Every monthStrategy call and a priorities list
Any timeYour questions answered as they come up
Why this exists

Built for the way small business actually runs.

Been meaning to try Meta or Google ads but never got around to it? Spoken to a few agencies and they all wanted more than you can spend? That's exactly who this is for. You get me running it for two months at $1,000 a month, and the rate only goes up once I've proven it's working.

You don't need a marketing manager on payroll. You don't need an agency pitching you on a $5k a month retainer for work you're not ready for. What you need is one person who knows what they're doing, gets stuck in, and owns it.

That's me. A whole marketing brain in your corner, for a fraction of a wage. The same kind of help the big businesses have, sized for yours.

"Like having a marketing person on the team, without the salary, the super, or another mouth to feed."

One person you can text on a Tuesday morning and know it's getting handled.

How it works

Simple as it should be. No lock-in.

STEP 01

The audit

I sit down with you, look at what you've got running (or not running), and work out where the money actually is and what to fix first. No jargon, no 40-page deck.

STEP 02

The trial

I come on board at $1,000 a month for two months. Each month I work out the few things that'll actually move the needle and focus there, rather than spreading thin across everything. You get a short note each week so you can see what's happening without sitting in a meeting.

STEP 03

Your marketing person

By the end of the two months, I should be paying for myself, either making you money or saving you enough to more than cover the cost. If we're not quite there yet but the path is clear, we keep going. Once it's working, we move to an ongoing rate that fits the value, usually from around $2,000 a month. You only pay the full rate once I've earned it. No lock-in, no pressure. I just back myself you'll want me to stay.

What I actually do

It depends on what your business needs most. And that shifts month to month, which is the point.

Here's the kind of thing I take off your plate so you can get back to running the business. Not a menu to order off. It's the range I draw on, depending on what your business needs most that month.

Getting you customers through ads
  • Set up and run your Meta ads (Facebook and Instagram)
  • Set up and run your Google ads
  • Write the ads and build the pages they point to
  • Watch what's working, cut what isn't, and stop you wasting spend
Getting found on Google
  • Sort your Google listing so you show up in local searches and on the map
  • Get more reviews coming in, and keep on top of them
  • Tidy your website so it ranks for what people are actually searching
Email that brings people back
  • Get your email set up properly, or fix what you've already got
  • Build the automatic emails that run in the background, like welcome, abandoned cart and win-back
  • Write and send your regular emails so your list doesn't go cold
Your website
  • Build you a new site, or fix the one that isn't pulling its weight
  • Turn more of your visitors into enquiries and sales
  • Keep it current so it's not quietly costing you work
Social, without the daily grind
  • Plan and post your content so the accounts stay alive
  • Keep it sounding like you, not like a robot
The boring stuff that saves you hours
  • Automate the repetitive jobs, like follow-ups, chasing leads and reporting
  • Set things up so leads stop slipping through the cracks
  • Put AI to work on the admin and content so it's faster and cheaper
And the part that ties it together
  • Work out where your money is actually best spent
  • A plan each month, a short list each week
  • Be the one who owns it, so marketing stops being the thing you keep meaning to get to

You won't need all of this, and you definitely don't need to know which ones. Most small businesses need three or four done well. My job is to work out which, and get on with it.

Proof

Some examples of what the work has done.

A few results I've gotten for clients. Different businesses, same approach: find where the money is, then go and get it.

Online homewares store
3,300% revenue growth

Took a Shopify store that was barely converting and turned it into its best run yet, mostly through paid ads and email done properly.

0.5% → 2%Conversion rate
$2M+Gross sales
Ads + emailMain channels
Commercial property
870 qualified leads

Built a lead engine for a commercial property firm that brought in a steady run of real enquiries, at a cost per lead that actually made the maths work.

Under $55Per qualified lead
870Leads delivered
Meta adsMain channel
Accounting firm
12.5x return on ad spend

Took an accounting firm from a standing start and turned a small first month budget into real new client work, at a return that made carrying on an easy call.

$2kSpent on ads
$25kRevenue back
First monthTime to results
Leather fashion brand
$0 → $40k a month

Took a leather fashion brand from nothing and grew it into steady monthly revenue, building the audience and the sales engine right alongside the brand.

$40kMonthly revenue
From scratchStarting point
Ads + emailMain channels

Real results from real clients. Some ran on bigger budgets than most small businesses, sure, but as the accountant shows, the same approach works at any size. The fundamentals don't change, just the spend.

Track record

Some of the brands I've worked with

A snapshot of brands I've helped grow across VP Marketing and earlier agency roles.

Linen Connections
Unikorn Commercial Property
Craftluxe
Linenly
Globe Plants
Lash Rescue
Lash Tribe
Lash Fan
Milkie Co
Malia Hair
Bella Luck Charms
Eskimo
Souvlakigr
Damngina
Korganika
Turmeric Vitality
Muay Thai Hammers
Stamp It By Miss M

Hands-on experience across hundreds of brands.

What clients say

Rated 5.0 by the people I work with

★★★★★ 5.0 · Google reviews
★★★★★

"A great company run by someone who genuinely cares. Matthew has worked on several of our marketing projects and delivered amazing results. If you're after a no-BS approach and want someone honest and committed, I highly recommend Matthew and his team."

Theo Stavrouvia Google
★★★★★

"Matt has been an absolute superstar for our business. He genuinely cares and wants the best for us, communicates clearly and explains his process really well. We've had fantastic results. Cheers mate!!"

Ashby Binghamvia Google
★★★★★

"VP Marketing have taken our company's marketing to the next level. Matthew is a creative thinker. Timely, energetic and focused on delivering success for us. All the qualities you want on your team."

Tony Collesvia Google
★★★★★

"An exceptional experience. They went above and beyond to understand my needs and tailored their strategy to my business goals. Their dedication to delivering tangible results sets them apart."

Prash Ravindranvia Google
Why only five

Five spots open for July.

I'm not running an agency floor. I'm in your business doing the work, like a person on your team would. That means I can only take on a handful of clients at a time. Five spots for July. Once they're full I close until one opens up. That's why this is an application, not a sign-up.

Want me in your corner?

Apply below, tell me a bit about your business, and I'll let you know if it's a fit. No pitch, no pressure. Five spots for July.

See if it's a fit →
Get started

Apply to work with me

I read every application myself, and I only take on a handful of businesses at a time, so I'm honest about fit, both ways. Tell me what you do and where you're stuck. If we're a fit, the next step is a real conversation, not a sales call. Or start with an audit if you'd rather I dig into the gaps first.

Please fill in your name, business, email and what your business does.

Application received

I read every application myself and I'll get back to you within a business day.

If it's a fit, we'll jump on a quick call to cover:

  • Where your marketing's leaking time or money right now
  • The few things that would move the needle first
  • Whether an audit or going straight in makes more sense for you