Melbourne local. A real person, not a call centre.

    Hi, I'm Matt. I help businesses grow with marketing and AI.

    Local, reliable, and I'll actually pick up the phone.

    5.0 on Google
    Matt, founder of VP Marketing, at his desk
    Matthew HanfeldMelbourne

    What's holding your business back?

    Sell products online? See ecommerce

    More customers. Less admin. Whether your business is local, online or both.

    Good people. Genuine feedback.

    What clients say

    Google reviews

    5.0 on Google
    AB
    Ashby BinghamGoogle review
    “Matt has been an absolute super star for our business. He genuinely cares and wants the best for us. Communicates clearly and explains his processes really well, couldn't recommend anymore highly. We've had fantastic results. Cheers mate!!”
    TS
    Theo StavrouGoogle review
    “VP Marketing is a great company run by someone who genuinely cares. Matthew has worked on several of our marketing projects and delivered amazing results. If you're after a no-BS approach and want to work with someone who's honest and committed, I highly recommend Matthew and his team.”
    TC
    Tony CollesGoogle review
    “VP Marketing have helped take our company website marketing to the next level. Matthew is a creative thinker, timely, energetic and focused on delivering success for us. All the qualities you want on your team. We absolutely recommend VP Marketing.”
    PR
    Prash RavindranGoogle review
    “I've had an exceptional experience with VP Marketing. Their commitment to customer care and value-driven services truly impressed me. From the very beginning, they went above and beyond to understand my needs and tailor their strategies to align with my business goals. Their dedication to delivering tangible results sets them apart.”
    SG
    Sherry GaoGoogle review
    “I appreciate Matt's help. He is a very creative person and doing a very excellent job. I love his job and the idea for my website. Thanks again to Matt!”

    On the high street. Behind the counter. Online.

    Your business. Your next step.

    These are just a few examples. I start with your goals, not an industry label.

    Illustrative cafe interior

    Cafes & hospitality

    Be found nearby. Bring regulars back.

    Illustrative independent shopfront

    Shops & local services

    More enquiries. Less chasing people up.

    Illustrative clinic treatment room

    Clinics & appointments

    Bookings, reminders and follow-ups.

    Business photos are illustrative, not client locations.

    Matthew with a client at Linen Connections
    Matt with Linen Connections.

    Selling online, too?

    I help ecommerce businesses grow as well.

    Ads that bring people to your store. Emails that bring them back. Less repetitive admin in between.

    • Welcome and abandoned cart emails
    • Post-purchase emails that bring customers back
    • Custom Klaviyo emails, written for your products and your brand

    31.02%

    Klaviyo attributed $61,311.18 to email for one Australian beauty brand, 31.02% of the store's revenue.

    Source: Klaviyo, 5 Sep to 3 Dec 2024. Past results. Your results depend on your store, list and offer.

    See my email flows

    Some brands I've worked with

    Across VP Marketing and previous agency roles.

    Linen Connections logo
    Linenly logo
    Globe Plants logo
    Lash Rescue logo
    Souvlakigr logo
    Craftluxe logo

    What I help with

    How it works

    1. 1

      Free 15-minute check-up

      We have a quick chat, in person or on the phone, about your business.

    2. 2

      I show you what I'd do

      Clear, practical ideas. No jargon, no pressure.

    3. 3

      You decide

      If it's a fit, we start small and build from there.

    Based in Melbourne

    Why work with me

    Local, reliable, and I'll actually pick up the phone.

    • You deal directly with me, from the first conversation onwards.
    • Honest advice, built around what your business needs.
    • Based in Melbourne, with experience across local businesses and online brands.
    • 7 years in digital marketing, bringing marketing and AI together to help your business grow.

    Let's have a chat

    Book your free 15-minute check-up. I'll get back to you the same day.