VP MarketingMatthew, Founder of VP Marketing
    Services / Meta Ads: Facebook & Instagram

    Senior-led, AI-assisted

    Meta Ads management for Australian brands ready to scale

    I connect your targeting, creative and landing pages to bring in the right customers.

    Book a strategy callor text Matthew
    Matthew Hanfeld, founder of VP Marketing

    Matthew HanfeldMelbourne, Australia

    Sound familiar?

    Your ad spend keeps rising, but returns don't.

    People click, then leave without buying or enquiring.

    The same ads keep running without a clear testing plan.

    What you get

    • An account audit and a plan built around your sales or enquiry goals.
    • Facebook and Instagram campaign setup and ongoing management.
    • Audience research, prospecting and retargeting campaigns.
    • Ad copy, creative briefs and a structured testing plan.
    • Conversion tracking checks and landing-page recommendations.
    • Reporting on spend, sales and enquiries, with clear next steps.

    How it works

    1. 01

      Check the whole journey

      I review the account, offer, tracking and page people land on.

    2. 02

      Build and test

      I set up campaigns and test audiences, messages and creative.

    3. 03

      Improve what works

      I review results and adjust spend around your business goals.

    Relevant results

    Lash Rescue is a Meta Ads result. Linen Connections and Unikorn show wider work across campaigns, tracking and landing pages. Those results are not attributed to Meta alone.

    Lash Rescue Meta Ads campaign

    Driving a 4.4x return for Lash Rescue on Meta

    4.4x
    Return on Ad Spend

    Blended across the account

    A$489K
    Revenue From Ads

    On A$110K of spend

    A$110K
    Managed Ad Spend

    Across the campaign

    I built and managed Lash Rescue's full Meta Ads account across cold prospecting, retargeting, and dynamic product ads. Sharper audiences, stronger creative, and constant tuning of what was working kept the account profitable as spend scaled. Across the account that's A$489K in revenue on A$110K of ad spend, a blended 4.4x return.

    Matthew with the founder of Linen Connections at their Melbourne warehouse

    Scaling Linen Connections to global success

    3,300%
    Growth Since Partnering

    Consistently breaking records

    2%
    Conversion Rate

    Up from under 0.5%

    I rebuilt their website, Meta Ads, Google Ads, and email marketing into one connected customer journey. Sharper targeting, stronger creative, and a smoother checkout drove high-intent traffic, lifted average order value, and turned one-off buyers into repeat customers. That scaled Linen Connections into a thriving global brand for artisan-made textiles.

    Unikorn Commercial Property website hero

    Generating 5,600+ commercial property leads for Unikorn

    5,600+
    Qualified Leads

    Across two ad accounts

    A$3M
    Raised at One Event

    Client-attributed to a webinar campaign

    98%
    Conversion Tracking

    Rebuilt from a broken setup

    First I rebuilt their conversion tracking from the ground up to 98% accuracy, so every decision after that ran on real data. Then I ran their lead generation end to end across two ad accounts, driving registrations to live events and investor webinars alongside always-on paid campaigns, with sharper targeting and rebuilt landing pages. That brought in more than 5,600 qualified commercial property leads. One webinar campaign I ran resulted in A$3M in funds raised, which the client attributes to that campaign.

    Past results are not a guarantee of future performance.

    Common questions

    Both. I build campaigns around purchases for stores and qualified enquiries for service businesses.

    I'll check what you have first. If the ads need fresh ideas, I include creative briefs and a testing plan in the scope.

    Yes. I'll review its history and tracking before deciding what to keep or change.

    I look at sales or qualified enquiries alongside spend. Clicks alone don't tell the whole story.

    It depends on scope. I'll quote after a free strategy call. I'll explain the work and terms before you decide.

    Related services

    Google Ads & Paid SearchKlaviyo Email Marketing & RetentionAd Creative & Conversion CopywritingShopify Websites & Conversion Rate OptimisationAI Automations

    Ready to scale with someone who treats your business like their own?

    Let's talk about where you are, where you want to be, and whether I'm the right fit to get you there. No pressure, no hard sell, just an honest conversation about your growth.

    • Usual response time under 30 minutes
    • No long-term contracts required
    • Transparent pricing & reporting

    Prefer to email directly?

    matthew@vpmarketing.com.au

    Get in Touch

    Usual response time: less than 30 minutes.

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