Privacy Policy

VP Marketing, Matthew Hanfeld, sole trader, Melbourne, Australia

Website: vpmarketing.com.au

Contact: matthew@vpmarketing.com.au | 0406 214 717

Address: Unit 7/203 Rooks Rd, Vermont VIC 3133, Australia

Last updated: 15 October 2026

1. Who I am

I'm Matthew Hanfeld, trading as VP Marketing. I run a digital marketing business from Melbourne, Australia, working with Australian ecommerce brands on email flows, paid advertising and conversion work.

I'm the privacy contact for this website. You can reach me at matthew@vpmarketing.com.au, on 0406 214 717, or in writing at Unit 7/203 Rooks Rd, Vermont VIC 3133.

2. What I collect

There are four ways information about you reaches me.

a) When you send me a form on this website. If you fill in a contact form, a flow audit form, or any enquiry form on this site, I collect what you type in:

• your name and email address
• your phone number, if you choose to give it
• your store URL and a rough monthly revenue range, if the form asks for them
• whether you're already using Klaviyo, if the form asks
• the message you send me

Along with that, the form also records some automatic details so I can see how you found me and keep track of enquiry history:

• the page you submitted from, and the site you came from before that (for example a search engine or a social post)
• campaign tags in the link you clicked, such as utm_source, utm_medium, utm_campaign, utm_content, utm_term, and a Facebook click identifier (fbclid)
• your IP address and browser type
• the date and time of your submission

b) When you fill in a lead form on Facebook or Instagram. If you submit one of my lead forms inside Facebook or Instagram, Meta passes me the answers you give in that form (usually your name, email, phone number and any questions the form asks), along with the name of the form and the ad you came from.

c) When you browse this site. This site uses the Meta Pixel (a small piece of code from Meta) to record page views and to record when someone completes an enquiry form. Meta sets cookies and similar identifiers in your browser and can associate that activity with your Meta account. This site also loads its fonts from Google, which sees your IP address as part of serving them. There is no other analytics or tracking tool on this site.

d) From other sources. If you email or text me directly, I keep that conversation. If you leave a Google review, or if a client introduces me to someone, I may hold that information. Reviews shown on this site are displayed with the reviewer's name and are sourced from Google.

3. Why I collect it

• to reply to your enquiry and send you the audit or proposal you asked for
• to prepare for our first conversation: an AI tool (OpenAI) drafts a suggested first message based on your enquiry, which I read and decide whether to send
• to provide the marketing services I'm engaged for, and to report on them
• to keep a record of our conversations and what was agreed
• to see which pages and campaigns are bringing in enquiries, so I can improve the site and my advertising
• to meet my bookkeeping, tax and record keeping obligations

I don't use your information for anything other than the reasons above, and I don't sell it.

4. Who I share it with

Your enquiry is passed to a small number of services that do a job for me:

If you become a client, I may also share relevant details with Klaviyo, Shopify or advertising platform partners as needed to do the work, under their own privacy policies.

I don't rent, sell or trade your information.

5. Overseas disclosure

Some of the services above are provided by companies outside Australia, mainly in the United States. That means your information may be held or processed overseas. I remain responsible for how these providers handle your information, and I only use mainstream services with their own published privacy commitments.

6. Tracking and cookies

The Meta Pixel on this site places cookies and similar identifiers, and can be used to show you my ads on Facebook and Instagram and to measure whether they worked. Google Fonts requests pass your IP address to Google.

You can control this in your browser settings, by blocking third-party cookies, or through Meta's own advertising preferences at facebook.com/adpreferences.

7. How long I keep it

Enquiries that don't turn into clients are deleted after 24 months. Client records are kept for 5 years after our work together ends, for tax and record keeping purposes.

8. Your rights

You can ask me to:

• tell you what I hold about you
• correct anything that's wrong
• delete your information
• stop contacting you

Email matthew@vpmarketing.com.au or text 0406 214 717 and I'll action it within 7 days.

I won't charge you to access your information. If you're under 18, please talk to a parent or guardian before sending me your details; this site isn't aimed at children.

9. Marketing

If you've asked me for an audit or an estimate, I'll reply to that. You can ask me to stop any marketing contact at any time, and I'll remove you from further contact.

10. Security

Enquiry records are held in hosted databases (my website's and my own enquiry system's) with access limited to me and the services listed above. Emails travel over the internet, which is never fully secure, so please don't send me payment card numbers or anything you consider highly sensitive. If you become a client, I'll ask for platform access through the platform's own user permissions rather than your password.

11. Complaints

If you think I've handled your information badly, tell me first at matthew@vpmarketing.com.au and I'll look into it. If you're not satisfied with my answer, you can complain to the Office of the Australian Information Commissioner at oaic.gov.au.

12. Changes to this policy

I may update this page. The date at the top of the page shows when it was last changed.