VP MarketingMatthew, Founder of VP Marketing
    Services / Google Ads & Paid Search

    Senior-led, AI-assisted

    Google Ads management for Australian businesses people are searching for

    I help you reach people looking for what you sell, without paying for the wrong clicks.

    Book a strategy callor text Matthew
    Matthew Hanfeld, founder of VP Marketing

    Matthew HanfeldMelbourne, Australia

    Sound familiar?

    You pay for searches that have nothing to do with your business.

    Your ads bring visits, but too few sales or enquiries.

    You can't tell which campaigns are earning their keep.

    What you get

    • An account and search-term audit.
    • Keyword research, negative keywords and campaign structure.
    • Search ads and copy matched to what people need.
    • Shopping and Performance Max campaigns where they suit your store.
    • Conversion tracking checks and landing-page recommendations.
    • Budget management and reporting on sales or enquiries.

    How it works

    1. 01

      Find the right searches

      I review your offer, account and what your customers search for.

    2. 02

      Build the campaigns

      I organise keywords, write ads and check conversion tracking.

    3. 03

      Cut waste and improve

      I review search terms, bids and results, then refine the account.

    Relevant results

    These results came from combined website and advertising work, including Google Ads. They are business results, not Google Ads-only figures.

    Matthew with the founder of Linen Connections at their Melbourne warehouse

    Scaling Linen Connections to global success

    3,300%
    Growth Since Partnering

    Consistently breaking records

    2%
    Conversion Rate

    Up from under 0.5%

    I rebuilt their website, Meta Ads, Google Ads, and email marketing into one connected customer journey. Sharper targeting, stronger creative, and a smoother checkout drove high-intent traffic, lifted average order value, and turned one-off buyers into repeat customers. That scaled Linen Connections into a thriving global brand for artisan-made textiles.

    Boho Eclectica homewares brand

    Taking Boho Eclectica from zero to A$346K

    A$346K+
    Total Sales

    Built from zero

    3,561
    Orders

    Across the store's lifetime

    A$97
    Average Order Value

    Homewares that sell

    I did the same job I did for the others. I built their website, set up their Google Ads, and ramped their paid campaigns from a standing start. Sharper targeting, stronger creative, and a checkout built to convert took Boho Eclectica past A$346K in sales across more than 3,500 orders.

    Past results are not a guarantee of future performance.

    Common questions

    Yes. Search campaigns can focus on relevant enquiries and bookings, rather than store purchases.

    Yes, where they fit the store. I'll check the product feed and account before recommending Shopping or Performance Max.

    Yes. I review the history, search terms and tracking before making changes.

    Yes. The page needs to match the search and make the next step clear. I'll flag issues that are wasting clicks.

    It depends on scope. I'll quote after a free strategy call. I'll explain the work and terms before you decide.

    Related services

    Meta Ads: Facebook & InstagramKlaviyo Email Marketing & RetentionAd Creative & Conversion CopywritingShopify Websites & Conversion Rate OptimisationAI Automations

    Ready to scale with someone who treats your business like their own?

    Let's talk about where you are, where you want to be, and whether I'm the right fit to get you there. No pressure, no hard sell, just an honest conversation about your growth.

    • Usual response time under 30 minutes
    • No long-term contracts required
    • Transparent pricing & reporting

    Prefer to email directly?

    matthew@vpmarketing.com.au

    Get in Touch

    Usual response time: less than 30 minutes.

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