VP MarketingMatthew, Founder of VP Marketing
    Services / Shopify Websites & Conversion Rate Optimisation

    Senior-led, AI-assisted

    Shopify websites and conversion rate optimisation for Australian brands

    I make it easier for visitors to understand your offer and buy, or get in touch.

    Book a strategy callor text Matthew
    Matthew Hanfeld, founder of VP Marketing

    Matthew HanfeldMelbourne, Australia

    Sound familiar?

    People visit your site but leave without taking the next step.

    Your mobile pages make buying or enquiring harder than it should be.

    You don't know where visitors drop out.

    What you get

    • A review of the customer journey and conversion tracking.
    • A clear site structure and page plan.
    • Shopify builds or improvements to your existing store.
    • Product, landing-page and enquiry-page copy.
    • Mobile, navigation and checkout checks.
    • A measurement and testing plan for ongoing improvements.

    How it works

    1. 01

      Find the friction

      I review the site, customer questions and available conversion data.

    2. 02

      Build the improvements

      I agree the page plan, then work through design, copy and setup.

    3. 03

      Check and launch

      I test the mobile journey and tracking before launch.

    4. 04

      Review the response

      I use the results to decide what needs attention next.

    Relevant results

    Linen Connections and Boho Eclectica combined website improvements with advertising. Their total growth and sales are not website-only results.

    Matthew with the founder of Linen Connections at their Melbourne warehouse

    Scaling Linen Connections to global success

    3,300%
    Growth Since Partnering

    Consistently breaking records

    2%
    Conversion Rate

    Up from under 0.5%

    I rebuilt their website, Meta Ads, Google Ads, and email marketing into one connected customer journey. Sharper targeting, stronger creative, and a smoother checkout drove high-intent traffic, lifted average order value, and turned one-off buyers into repeat customers. That scaled Linen Connections into a thriving global brand for artisan-made textiles.

    Boho Eclectica homewares brand

    Taking Boho Eclectica from zero to A$346K

    A$346K+
    Total Sales

    Built from zero

    3,561
    Orders

    Across the store's lifetime

    A$97
    Average Order Value

    Homewares that sell

    I did the same job I did for the others. I built their website, set up their Google Ads, and ramped their paid campaigns from a standing start. Sharper targeting, stronger creative, and a checkout built to convert took Boho Eclectica past A$346K in sales across more than 3,500 orders.

    Past results are not a guarantee of future performance.

    Common questions

    Both. I'll review what you have and recommend whether improvements or a rebuild make more sense.

    Yes. The journey can focus on clear information and enquiries rather than a store checkout.

    It means making it easier for the visitors you already have to buy or enquire, then checking whether the changes help.

    I check the mobile journey, including navigation, forms and buying steps, as part of the agreed work.

    It depends on scope. I'll quote after a free strategy call. I'll explain the work and terms before you decide.

    Related services

    Meta Ads: Facebook & InstagramGoogle Ads & Paid SearchKlaviyo Email Marketing & RetentionAd Creative & Conversion CopywritingAI Automations

    Ready to scale with someone who treats your business like their own?

    Let's talk about where you are, where you want to be, and whether I'm the right fit to get you there. No pressure, no hard sell, just an honest conversation about your growth.

    • Usual response time under 30 minutes
    • No long-term contracts required
    • Transparent pricing & reporting

    Prefer to email directly?

    matthew@vpmarketing.com.au

    Get in Touch

    Usual response time: less than 30 minutes.

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