VP MarketingMatthew, Founder of VP Marketing
    Services / Ad Creative & Conversion Copywriting

    Senior-led, AI-assisted

    Ad creative and conversion copywriting for Australian brands that need to stand out

    I make your offer clear and give people a reason to stop, read and take the next step.

    Book a strategy callor text Matthew
    Matthew Hanfeld, founder of VP Marketing

    Matthew HanfeldMelbourne, Australia

    Sound familiar?

    Your ads look and sound like everyone else's.

    People notice the ad but don't understand the offer.

    You keep making new ads without learning what works.

    What you get

    • Audience and offer research.
    • A clear message and set of creative angles.
    • Ad concepts, hooks and copy variations.
    • Creative briefs using your existing brand assets.
    • Landing-page copy that follows through on the ad.
    • A testing plan and a review of what the results show.

    How it works

    1. 01

      Understand the offer

      I look at your customers, product and the questions holding people back.

    2. 02

      Write and build

      I develop the agreed concepts, copy and creative briefs.

    3. 03

      Test and refine

      I compare the response and use it to shape the next round.

    Relevant results

    Lash Rescue's result came from full Meta account management, including audiences, creative and ongoing tuning. It is not a creative-only result.

    Lash Rescue Meta Ads campaign

    Driving a 4.4x return for Lash Rescue on Meta

    4.4x
    Return on Ad Spend

    Blended across the account

    A$489K
    Revenue From Ads

    On A$110K of spend

    A$110K
    Managed Ad Spend

    Across the campaign

    I built and managed Lash Rescue's full Meta Ads account across cold prospecting, retargeting, and dynamic product ads. Sharper audiences, stronger creative, and constant tuning of what was working kept the account profitable as spend scaled. Across the account that's A$489K in revenue on A$110K of ad spend, a blended 4.4x return.

    Past results are not a guarantee of future performance.

    Common questions

    Yes. I'll review your assets and show you where they fit, or where new material would help.

    Yes. I can write the page so the message people click on carries through to the next step.

    Filming is not assumed. I'll explain any asset or production needs in the quote.

    I use campaign results and the quality of sales or enquiries, not personal taste alone.

    It depends on scope. I'll quote after a free strategy call. I'll explain the work and terms before you decide.

    Related services

    Meta Ads: Facebook & InstagramGoogle Ads & Paid SearchKlaviyo Email Marketing & RetentionShopify Websites & Conversion Rate OptimisationAI Automations

    Ready to scale with someone who treats your business like their own?

    Let's talk about where you are, where you want to be, and whether I'm the right fit to get you there. No pressure, no hard sell, just an honest conversation about your growth.

    • Usual response time under 30 minutes
    • No long-term contracts required
    • Transparent pricing & reporting

    Prefer to email directly?

    matthew@vpmarketing.com.au

    Get in Touch

    Usual response time: less than 30 minutes.

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