VP MarketingMatthew, Founder of VP Marketing
    Services / Klaviyo Email Marketing & Retention

    Senior-led, AI-assisted

    Klaviyo email marketing for Australian stores that want customers to come back

    I turn your existing list and customer journeys into useful, timely emails that support sales.

    Book a strategy callor text Matthew
    Matthew Hanfeld, founder of VP Marketing

    Matthew HanfeldMelbourne, Australia

    Sound familiar?

    Customers buy once, then you never hear from them again.

    Your welcome and abandoned cart flows are missing or half built.

    You send campaigns without a clear plan or useful reporting.

    What you get

    • A review of your Klaviyo account, list and customer journeys.
    • Welcome and abandoned cart flows.
    • Post-purchase and win-back journeys.
    • A campaign calendar, email copy and design.
    • Segmentation and deliverability checks.
    • Reporting on campaign and flow revenue, with a plan for improvements.

    How it works

    1. 01

      Find the gaps

      I review your flows, list, store and current email activity.

    2. 02

      Build the journeys

      I write, design and test the agreed flows and campaigns.

    3. 03

      Keep improving

      I review engagement and revenue, then refine the messages and timing.

    Relevant results

    These are existing Warhaus campaign results. Future results depend on your store, list and offer.

    Warhaus storefront featuring Warhammer pre-orders and collectibles

    Driving high-converting email campaigns for Warhaus

    A$6,882
    Top Campaign Revenue

    From a single email send

    38%
    Open Rate

    Well above the typical benchmark

    9.59%
    Click Rate

    On the standout campaign

    I run Warhaus's email marketing in Klaviyo, with sharper segmentation and messaging built to convert. Individual campaigns have driven strong returns from single sends, including A$6,882 from one email, with a 38% open rate and click rates approaching 10%. That's engagement well above what most brands see from email, turning the list into a dependable revenue channel.

    Past results are not a guarantee of future performance.

    Common questions

    No. I can review what you use now and explain whether moving to Klaviyo makes sense.

    Yes. The scope can cover automated journeys, regular campaigns or both.

    Yes. I work from your brand, products and customer journey, rather than sending generic copy.

    I separate campaign and flow performance and review revenue, clicks and list health. Email attribution isn't the same as total store revenue.

    It depends on scope. I'll quote after a free strategy call. I'll explain the work and terms before you decide.

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    Ready to scale with someone who treats your business like their own?

    Let's talk about where you are, where you want to be, and whether I'm the right fit to get you there. No pressure, no hard sell, just an honest conversation about your growth.

    • Usual response time under 30 minutes
    • No long-term contracts required
    • Transparent pricing & reporting

    Prefer to email directly?

    matthew@vpmarketing.com.au

    Get in Touch

    Usual response time: less than 30 minutes.

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